10 of the Best Brands on Twitter

When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers.



Over the past decade, it's become a go-to platform for engaging with fans and increasing brand exposure. Brands that tweet out quality content tend to see a lot of success on Twitter.

But what exactly does quality brand content on Twitter look like? Below is a list of 10 brands -- even those in seemingly "boring" industries -- that are consistently tweeting out great content.

1) Jet Blue

When it comes to brands who "do it all" Twitter, JetBlue takes the cake. From their Twitter description (below) to their team of dedicated customer service professionals that answers every single question tweeted their way, the folks at JetBlue consistently go above and beyond to delight customers on Twitter.

As a consumer, when you tweet at a company that has over 16,000 employees, you may not expect a response very quickly (if at all).

But JetBlue is on another level -- and they've done a fantastic job differentiating themselves on Twitter by finding clever ways to exceed our expectations. examples: The MLB (Major League Baseball) is a complex system of teams, players, statistics, trades, and more. Instead of housing all these activities under a single Twitter handle, t hey've done a great job segmenting different parts of the game into different Twitter handles. ( And they list all their affiliated Twitter handles in their cover photos -- a very nice touch.)

We love that they don't take themselves too seriously on Twitter. Instead of marketing themselves as a big, inaccessible tech company, they're great at keeping their Twitter content human and relatable

2) Innocent Drinks

Most of their social media posts aren't about smoothies or drinks at all. Instead, they use social media to foster their silly, fun, clever, and creative brand personality. "We want to tell people about us in the most engaging way we can," said Community Manager Helena Langdon told Audiense in an interview. "It’s our goal to make our pages a place on social media where people want to visit and enjoy seeing in their timelines, then people won’t mind when we try to sell them drinks every now and again.”

3) Major League Baseball (MLB)

The MLB (Major League Baseball) is a complex system of teams, players, statistics, trades, and more. Instead of housing all these activities under a single Twitter handle, they've done a great job segmenting different parts of the game into different Twitter handles. (And they list all their affiliated Twitter handles in their cover photos -- a very nice touch.)

4) DiGiorno Pizza

DiGiorno Pizza is one of the funniest (and definitely one of the strangest) brands to follow on Twitter. Their tweets are usually about pizza, but not in the uber-promotional way you'd expect.

For example, do you remember that time in 2013 when DiGiorno Pizza live-tweeted NBC's The Sound of Music and broke the internet?

5) General Electric

Like the MLB, the marketing team at MIT runs a number of different Twitter accounts. Their main @MIT feed is great -- in fact, it was #1 on our list of the best universities on Twitter for delivering diverse content, from research studies to nerdy anecdotes, that is catered to their niche audience.

But their other accounts are great too. Specifically, they've created Twitter handles for each of their target personas: @FYEatMIT for first-year students, @MISTIatMIT for matching MIT undergraduates with internship, teaching, and research opportunities, @MITGradStudents for (you guessed it) graduate students, and more.

6) Charmin

The social media marketers behind Charmin's Twitter account are masters of social engagement. First of all, their tweets always feature their fun, lighthearted, and toilet humor-centric brand voice. In 2014, TIME named them "the sassiest brand on Twitter."

In addition to tweeting out fun content, they're constantly using Twitter to ask their followers to answer questions, respond to folks who tweet at them, and jump in on trending hashtags -- like the #DontWorryBoutAThingCuz hashtag.

7) Massachusetts Institute of Technology (MIT)

Like the MLB, the marketing team at MIT runs a number of different Twitter accounts. Their main @MIT feed is great for delivering diverse content, from research studies to nerdy anecdotes, that is catered to their niche audience.

But their other accounts are great too. Specifically, they've created Twitter handles for each of their target personas: @FYEatMIT for first-year students, @MISTIatMIT for matching MIT undergraduates with internship, teaching, and research opportunities, @MITGradStudents for (you guessed it) graduate students, and more.

8) LinkedIn

While JetBlue uses their main @JetBlue Twitter account to handle customer service, LinkedIn actually uses a separate account called @LinkedInHelp. The folks at LinkedIn don't use this account in the traditional sense, and its goals certainly don't revolve around gaining new followers.

Instead, the purpose of the account is to give LinkedIn users an easy way get their questions answered quickly through Twitter. If you scroll through that account's main Twitter feed, you'll see it's basically all retweets of praise and thank-yous from delighted customers -- which is great social proof for anyone who finds themself on the page and wondering whether they're actually responsive.

9) Maersk Line

Think you can't have a cool Twitter account just because your industry is "boring"? When you see Maersk Line's Twitter page, you might change your mind. Let's be honest: Container shipping isn't the sexiest of industries. And yet, their social media team has found a way to find the beauty therein.

How? The tweets from Maersk Line are centered around their products at work. For the most part, this means gorgeous photos. It all starts with their beautiful cover photo, which plays with light and reflections at sunset. (Here are 20 more examples of great Twitter cover photos from brands for more inspiration.) Most of their tweets include images as well -- a great move for engagement, as Buffer reported that tweets with images received 150% more retweets than tweets without images for its user base.

10) Forrester

Forrester, a research company known for their innovative reports and analyses aimed at global business and technology leaders, is another company that makes an art out of cramming a lot of meaning into 140 characters.

Most of their tweets include cool information or statistics from their studies that are interesting to their target followers. They do a great job of tweeting out an interesting statistic or tidbit, including a relevant image that makes that piece of information stick out in the feed, and then link to the larger study. Folks scrolling through their feed who find that information interesting might be enticed to learn more by clicking the link.

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