In the holiday quarter, consumers spent $109.3 billion online, which was the highest figure on record. Mobile spending was at $22.7 billion of the total. (US Figures)
Desktop e-commerce is still the clear leader but at 21% of total spend it is crucial that serious businesses not only take a close look at their e-commerce offerings and presence, but also look at what they are doing to improve the mobile part of their business.
The e-commerce vs. in-store sales story is no longer the whole story or the most interesting story. That’s because digital devices now influence about 60 percent of offline retail sales according to estimates from Deloitte. In 2015 more than $2 trillion of traditional retail sales were in one way or another impacted by digital.
What can you do to improve your e-commerce offering, with focus on mobile?
Consistency Across Channels
A mobile-friendly website is an extension of your brand and business, and should provide visitors with the same quality experience as any other interaction.
Design for the User
The design should be clean, simple, and functional. Think responsiveness
Simplify Checkout
Consider this: a recent study found that on average 68% of shopping carts are abandoned. Chip away at that number with an easy, secure mobile checkout. Focus on your cehckout and ensure that it is easy and intuitive.
Speed and Performance
-47% of consumers expect a web page to load in 2 seconds or less.
-40% of people abandon a website that takes more than 3 seconds to load. A 1 second delay in page response can result in a 7% reduction in conversions.
-70% of mobile searches lead to online action within an hour.
So make sure your website and app are optimized for speed.
You won't believe how much 'Mobile' accounts for in Online sales!
Reviewed by Tendai Chisvo
on
9:35 AM
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Reviewed by Tendai Chisvo
on
9:35 AM
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