3 powerful reasons for developing a Brand Manual

A brand guide is a manual that explains and usually also shows how a brand is to be expressed verbally and visually when you are creating sales, marketing, and other materials on behalf of a brand.

It generally includes information on how the logo should be used. The companies colours, the fonts to be used in various media. The proportions of logo versus copy. The alignment of pictures. Basically it's a guide that gives specific and direct information on how your brand is represented in all its various interactions.

It is a key document for every serious business.

You may ask, Do I really need one?

(1) It will save you money

Many times we come across companies, especially start ups who have neglected the need to compile a comprehensive Brand Manual, who end up bitterly regretting the decision when their brand does not get traction. The main reason for this is the lack of a cohesive, uniform feel. Every interaction may feel awkward to the consumer as they constantly confronted with a new iteration of branding. Sales are lost, and a re-vamp of the whole brand is usually necessary. This can be an expensive exercise.

(2) It will save you time

Having a Brand Manual allows you the freedom to know that the intricacies of your brand are taken care of. No need to pour over every single detail, every single time.


(3) Will improve your overall Brand

It will ensure your brand equity is high! Now who doesn't want that?

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